Amazon Kindle (NASDAQ:AMZN) vs Apple iPad(NASDAQ:AAPL) as E-Readers

Two companies who have seen a turbulant past but managed to transform themselves time and again to stay ahead of the curve find themselves matched up in the domain of E-Books. Amazon (NADAQ:AMZN) were the first to break into the market with their Kindle device and E-Book marketplace while Apple (NASDAQ:AAPL) recently appeared looking for market dominance with the iPad and the complimentary iTunes store selling a host of content including E-Books.

Amazon (NASDAQ:AMZN) vs Apple (NASDAQ:AAPL) as E-Readers

Here’s how Amazon and Apple match-up in the key areas for E-Readers:

Cost: Kindle Costs 259$ and the Apple iPad starts at 499$. The iPad has extra features, but as we’re evaluating the two devices as E-Readers, it’s moot point.

Amazon Kindle 1 – 0 Apple

Readability: The Kindle has a reflective screen with no backlighting and therefore reads like a real book. The iPad on the other hand has an LED screen with better colors. The pixel density is in favor of the Kindle and the edge goes to Amazon’s device.

Amazon Kindle 2 – 0 Apple

Style: The iPad easily beats out the Kindle in terms of ergonomics, wow factor, as well usability. The Apple wins this one hands down.

Amazon Kindle 2 – 1 Apple

Overall Conclusion: If you’re just looking for a true E-Book reading experience, then Amazon’s (NASDAQ:AMZN) Kindle is the way to go. But if you’re interesting in any of the other features provided by the iPad, the Apple’s (NASDAQ:AAPL) iPad might be worth the extra bucks.