Amazon Q1 Results (NASDAQ:AMZN) and to Sell Kindle at Target (NYSE:TGT)

Amazon.com, Inc. (NASDAQ:AMZN) shares stood at 143.63 as of 4/23/2010 signifying a -6.46 – -4.30% change over the previous trading day

Amazon.com, Inc., a business in the Online Retail (Consumer Services) industry, has had a number of headlines lately, which has led to a 11.8% change in its stock price over the past 3 months.

Many doubters are wondering whether Apple and its new iPad will render the Amazon Kindle useless. Furthermore, people are concerned that the Apple Store could make a lot of Amazon purchases (especially eBooks and digital downloads) limited. Nevertheless, Amazon has reported 68% year over year increase in Q1 net income. In other news, Amazon said that its Kindle device will now be sold at Target (NYSE:TGT) , in hopes of spurring consumer demand.

Amazon.com, Inc. (NASDAQ:AMZN) Basic Analysis

For today’s basic analysis, let’s begin with the P/E. AMZN’s current P/E is standing at 69.7 – worse than the industry average of 46.7. Forecastors suggest that AMZN’s forward P/E is around 37.9, so that’s a plus compared to the trailing P/E. An even better tool is the PEG ratio – where Amazon.com, Inc.’s 1.92 ratio makes it technically overvalued and worse off than the industry’s average 5 year PEG ratio of 1.35

Amazon.com, Inc. (NASDAQ:AMZN) Analyst Opinion

The overall analyst opinion for AMZN is a Moderate Buy, with a current 1.77 mean recommendation (with 1 being a strong buy, and 5 being a strong sell). The same average score 3 months ago was 1.88. Investment research firm Zacks gives Amazon.com, Inc. a 9 out of 17 rank in the industry.

Also worth sharing is the shares’ grades from MSN Money in the following areas:

Technical Grade: B
Valuation Grade:C
Fundemental Grade:B
Return Grade:B
Risk Grade: B

Finally, no matter whether you decide to buy, hold or sell Amazon.com, Inc. (NASDAQ:AMZN) stocks, make sure you make the trade at the right price. Finding a gap in the market or technical analysis is often a hard task, but do take into account the historical price data:

We’ll be keeping a close eye on the AMZN (NASDAQ:AMZN) stock price for changes over the next couple of weeks.