Amazon.com, Inc. (NASDAQ:AMZN) shares stood at 143.63 as of 4/23/2010 signifying a -6.46 – -4.30% change over the previous trading day

Amazon.com, Inc., a business in the Online Retail (Consumer Services) industry, has had a number of headlines lately, which has led to a 11.8% change in its stock price over the past 3 months.

Many doubters are wondering whether Apple and its new iPad will render the Amazon Kindle useless. Furthermore, people are concerned that the Apple Store could make a lot of Amazon purchases (especially eBooks and digital downloads) limited. Nevertheless, Amazon has reported 68% year over year increase in Q1 net income. In other news, Amazon said that its Kindle device will now be sold at Target (NYSE:TGT) , in hopes of spurring consumer demand.

Amazon.com, Inc. (NASDAQ:AMZN) Basic Analysis

For today’s basic analysis, let’s begin with the P/E. AMZN’s current P/E is standing at 69.7 – worse than the industry average of 46.7. Forecastors suggest that AMZN’s forward P/E is around 37.9, so that’s a plus compared to the trailing P/E. An even better tool is the PEG ratio – where Amazon.com, Inc.’s 1.92 ratio makes it technically overvalued and worse off than the industry’s average 5 year PEG ratio of 1.35

Amazon.com, Inc. (NASDAQ:AMZN) Analyst Opinion

The overall analyst opinion for AMZN is a Moderate Buy, with a current 1.77 mean recommendation (with 1 being a strong buy, and 5 being a strong sell). The same average score 3 months ago was 1.88. Investment research firm Zacks gives Amazon.com, Inc. a 9 out of 17 rank in the industry.

Also worth sharing is the shares’ grades from MSN Money in the following areas:

Technical Grade: B
Valuation Grade:C
Fundemental Grade:B
Return Grade:B
Risk Grade: B

Finally, no matter whether you decide to buy, hold or sell Amazon.com, Inc. (NASDAQ:AMZN) stocks, make sure you make the trade at the right price. Finding a gap in the market or technical analysis is often a hard task, but do take into account the historical price data:

We’ll be keeping a close eye on the AMZN (NASDAQ:AMZN) stock price for changes over the next couple of weeks.

View the full AMZN chart at Wikinvest

The stock value of Amazon.com Inc. (NASDAQ:AMZN) may see some change tomorrow, as their Q2 earnings missed analysts’ estimates.

Nearly 7% was wiped from the value in after-hours trading, and some believe the future for the company may face troubles as consumers turn away from traditional media forms (DVDs and books) and toward digital products.

Amazon.com inc. (NASDAQ:AMZN) Basic Analysis

For today’s basic analysis, we start with the P/E. AMZN’s current P/E is standing at 69.7 – worse than the average across the industry of 46.7. Analysts believe that AMZN’s forward P/E is around 39.6, so that’s a plus compared to the trailing P/E. Another variable to consider is the PEG ratio – where Amazon.com inc.’s 2 ratio makes it in fact overvalued and worse off than the industry’s average 5 year PEG ratio of 1

Amazon.com inc. (NASDAQ:AMZN) Analyst Opinion

The general analyst opinion regarding AMZN is a Moderate Buy, with a current 1.83 mean recommendation (with 1 being a strong buy, and 5 being a strong sell). The consensus score 3 months ago was 1.88. Zacks, the investment research firm, gives Amazon.com inc. a 8 out of 17 rank in the industry.

Also worth sharing is the shares’ grades from MSN Money across the following areas:

Technical Grade: B
Valuation Grade:C
Fundemental Grade:B
Return Grade:B
Risk Grade: B

Last, no matter whether you decide to buy, hold or sell Amazon.com inc. (NASDAQ:AMZN) shares, make sure you do it at the right price. Timing the market or technical analysis can be a fruitless exercise, but do take into account the price history:

We’ll be keeping a close eye on the AMZN (NASDAQ:AMZN) stock price for developments over the next few weeks.